Ritual Hair Company exclusively carries Virtue hair products. Virtue Labs, a Raleigh-based biotechnology startup is the first and only hair care company to use pure keratin protein derived from ethically sourced human hair.
This protein is almost identical to the keratin in our own hair, skin, and nails, so our bodies welcome it as our own.
We’ve got high standards. Our products are safe for color-treated hair, and are cruelty free, gluten free, vegan, and made in the USA. They contain no parabens, sulfates, phthalates, synthetic colors, or dyes.
